It’s not always easy or efficient to market to small and medium-sized businesses (SMBs). But I wanted to share with our MSP partners some of the ways we have found that work well for building visibility and credibility online. Our approach involves leading the way with targeted social media marketing activities and live events that ultimately attract high quality business prospects and networking connections.
Along the way, I’ve connected with some very smart people who also aim to help MSPs run and grow more successful businesses. So, I’m excited to be joining Ian Richardson of R and R Consulting to share my process for building a business based on thought leadership.
Ian’s webinar series called “The Thursday Process” is a valuable source of guidance on all aspects of running small businesses, especially for Managed Service Providers. Time is a luxury that most MSPs don’t have, and knowing the most efficient ways to manage a business can make a big difference in how successful they can be.
So, if you have a small business and want to hear the principles we use for building a business through thought leadership, you should definitely attend this session on September 1, 2022.
You can sign up for free at the R and R Consulting website. I look forward to seeing you there.
As a special bonus, Ian will be sharing a special handout that we’ve created to help you get the most value from the session, and to start implementing this powerful process right away.
Scott Wright is CEO of Click Armor, the gamified simulation platform that helps businesses avoid breaches by engaging employees to improve their proficiency in making decisions for cyber security risk and corporate compliance. He has over 20 years of cyber security coaching experience and was creator of the Honey Stick Project for Smartphones as a demonstration in measuring human vulnerabilities.